Digital Marketing Important Points to Remember. No cell phones or other secondary devices in the room or test area Your desk/table must be clear or any materials except your test-taking device No one else can be in the room with you No talking No dual screens/monitors No use of additional applications or internet 1 / 39 Lead generation is_______ A post sales function A pre-sales function A function of the customer All of these A function of the manufacturing department 2 / 39 What website provides details of search-engine-specific HTML markup that all major engines have agreed upon? Schema.org Marup.net Searchmark.com 3 / 39 Which query will give the list of web pages indexed by a particular search engine on the given domain webpage:http://www.websitename.com site:http://www.websitename.com link:http://www.websitename.com list:http://www.websitename.com 4 / 39 Digital Marketing is the same as Door-to-door marketing Online marketing Cross-selling Road shows Website designing 5 / 39 Customization means Bad customer service None of these Good customer service Products for specific customers After-sales service 6 / 39 Cross selling means One salesman selling to another salesman Selling across territories Selling additional products to existing customers All of these Selling across countries 7 / 39 The sequence of a sales process is____________ Sale, presentation, Lead generation & call Lead generation, call, presentation & sale There is no sequence required Presentation, Lead generation, Sale & Call Lead generation, Call, Sale & Presentation 8 / 39 Cross-selling means___________ Selling to friends Selling other products to existing customers Selling to employees Cross country marketing Selling with a cross face 9 / 39 “Outsourcing” means service rendered by_______ Other departments of the company Marketing department Employees, other than the sales persons Outside agencies 10 / 39 Which of the following tactics can harm your search rankings? Using text that is the same color as your page’s background Linking to your site from other websites Adding navigation links to your page’s template 11 / 39 The target group for Home Loans are Individuals Salaried person Professionals All of these Businessman 12 / 39 Marketing can be attractive if Customers are attractive All of these More customers are attracted Salesman are attractive None of these 13 / 39 For successful marketing_____ Only front office persons sell Only the salesperson sells Only back office persons sell Only finance department sells The whole organization sales 14 / 39 Target group means All the marketing staff Group of people likely to buy the identified product Short-listed group Sales representatives All employees 15 / 39 Effective communication is All of these Good vocabulary Not required if demand exceeds supply None of these A sine-qua-non for marketing 16 / 39 The number of characters recommended for Title Tag? 250 70 120 100 17 / 39 A Hallway Page is used to: Organizes the Doorway Pages Enables search engine bots to index the Doorway Pages Guides people navigate to different Doorway Pages Attract visitors straight onto the Hallway Page from the search engines 18 / 39 Which of the following search engines offers a list of the top 50 most searched keywords? Lycos AOL Yahoo Google 19 / 39 Which on-page element carries the most weight for SEO? The headers (H1, H2, H3, etc) The meta keywords tag The title tag 20 / 39 What is the term for Optimization strategies that are in an unknown area of reputability? Shady hat techniques Blue hat techniques Orange hat techniques Grey hat techniques 21 / 39 Indirect marketing means______ Market survey Marketing by non-sales persons All of these Market research Advertisement 22 / 39 Which form of redirect/meta tag will transfer the most authority to the directed page? 301 Canonical 302 23 / 39 Full form of DSA is___________ Delivery Staff Agency Direct Selling Agency Driving Sales Ahead None of the above Distributors and Supply Agency 24 / 39 Which statement from the below options are true when it comes to RSS? Displaying static information It is an XML form It is a Linux technology This is Realtime streamlined syndication 25 / 39 What are the names of the three latest and largest algorithm updates Google has released? Vince, Panda, Penguin Venice, Pippa, Orca Chrome, Bluesteel, Titan 26 / 39 Closing the sale means None of these All of these Stop selling Close down marketing functions Successful completion of a call 27 / 39 Web marketing involves Door-to-door marketing Web advertisements Selling websites Browsing the yellow page E-mail chatting 28 / 39 Financial inclusion means________ Opening Accounts of Underprivileged Persons Opening accounts of Finance companies Financial Analysis of Balance Sheet Figures Opening Accounts of HNI’s Opening Accounts of NRI’s 29 / 39 Short term planning focuses on Long term objectives Functional Plans Specific Goals Both (1) and (3) None of these 30 / 39 Prior to the Industrial Revolution, selling was no problem and no sales team is required because People don’t want to sell anything None of these Marketing was not a subject then People was not a subject then Small-scale enterprises dominated the economic scene 31 / 39 Which of these factors will affect your ranking for local-focused queries? The location of your website’s server A crawlable, correctly formatted address on your website The number of Facebook fans you have in the area 32 / 39 In online marketing, there is____________ Only warranty None of these Guarantee Exchange is the core of marketing No exchange 33 / 39 Modern styles of marketing are____________ Advertisement on the net E-mails Web marketing All of these Telemarketing 34 / 39 For sustained relationship with the buyer, one of the following is necessary. Consistency Empathy Continuity Understanding 35 / 39 ‘Customization’ means__________ None of these Customers selling goods A selling process Tailor-made products for each staff Tailor-made products for each customer 36 / 39 The meaning of digital marketing is Selling digital goods Selling calculators All of these Selling through internet None of these 37 / 39 Relationship marketing means All of these Selling by relatives After sales service Selling to relatives Cross-selling 38 / 39 What does the term “fat head” refer to? A really mean marketer Search phrases equal to or under two words in length Search phrases over two words in length 39 / 39 All of theseQ.12. In modern day marketing, the benefit of selling extend to ____________ Life long relationship with the buyer None of these All of these Only after sales services Only products and service 0%
