Digital Marketing Important Points to Remember. No cell phones or other secondary devices in the room or test area Your desk/table must be clear or any materials except your test-taking device No one else can be in the room with you No talking No dual screens/monitors No use of additional applications or internet 1 / 39 What is the term for Optimization strategies that are in an unknown area of reputability? Shady hat techniques Grey hat techniques Blue hat techniques Orange hat techniques 2 / 39 Financial inclusion means________ Opening accounts of Finance companies Opening Accounts of Underprivileged Persons Financial Analysis of Balance Sheet Figures Opening Accounts of NRI’s Opening Accounts of HNI’s 3 / 39 The meaning of digital marketing is Selling through internet Selling calculators None of these Selling digital goods All of these 4 / 39 What are the names of the three latest and largest algorithm updates Google has released? Chrome, Bluesteel, Titan Vince, Panda, Penguin Venice, Pippa, Orca 5 / 39 Which of the following tactics can harm your search rankings? Linking to your site from other websites Using text that is the same color as your page’s background Adding navigation links to your page’s template 6 / 39 Marketing can be attractive if Customers are attractive All of these Salesman are attractive None of these More customers are attracted 7 / 39 Cross selling means All of these Selling across countries Selling additional products to existing customers Selling across territories One salesman selling to another salesman 8 / 39 Short term planning focuses on Both (1) and (3) None of these Long term objectives Functional Plans Specific Goals 9 / 39 What website provides details of search-engine-specific HTML markup that all major engines have agreed upon? Schema.org Marup.net Searchmark.com 10 / 39 Modern styles of marketing are____________ Telemarketing All of these Advertisement on the net E-mails Web marketing 11 / 39 Cross-selling means___________ Selling with a cross face Cross country marketing Selling other products to existing customers Selling to friends Selling to employees 12 / 39 The sequence of a sales process is____________ Lead generation, Call, Sale & Presentation Lead generation, call, presentation & sale Sale, presentation, Lead generation & call Presentation, Lead generation, Sale & Call There is no sequence required 13 / 39 Web marketing involves E-mail chatting Door-to-door marketing Selling websites Browsing the yellow page Web advertisements 14 / 39 The target group for Home Loans are Businessman Professionals All of these Individuals Salaried person 15 / 39 “Outsourcing” means service rendered by_______ Employees, other than the sales persons Other departments of the company Outside agencies Marketing department 16 / 39 Which statement from the below options are true when it comes to RSS? This is Realtime streamlined syndication It is an XML form Displaying static information It is a Linux technology 17 / 39 Closing the sale means Close down marketing functions Successful completion of a call All of these None of these Stop selling 18 / 39 Which on-page element carries the most weight for SEO? The meta keywords tag The headers (H1, H2, H3, etc) The title tag 19 / 39 All of theseQ.12. In modern day marketing, the benefit of selling extend to ____________ All of these Life long relationship with the buyer Only after sales services Only products and service None of these 20 / 39 ‘Customization’ means__________ A selling process None of these Customers selling goods Tailor-made products for each customer Tailor-made products for each staff 21 / 39 In online marketing, there is____________ Exchange is the core of marketing Guarantee None of these No exchange Only warranty 22 / 39 Digital Marketing is the same as Cross-selling Website designing Online marketing Door-to-door marketing Road shows 23 / 39 Customization means None of these Products for specific customers Good customer service Bad customer service After-sales service 24 / 39 For successful marketing_____ The whole organization sales Only back office persons sell Only front office persons sell Only the salesperson sells Only finance department sells 25 / 39 Which of the following search engines offers a list of the top 50 most searched keywords? Google Yahoo Lycos AOL 26 / 39 A Hallway Page is used to: Guides people navigate to different Doorway Pages Attract visitors straight onto the Hallway Page from the search engines Enables search engine bots to index the Doorway Pages Organizes the Doorway Pages 27 / 39 For sustained relationship with the buyer, one of the following is necessary. Empathy Consistency Continuity Understanding 28 / 39 Which of these factors will affect your ranking for local-focused queries? The location of your website’s server The number of Facebook fans you have in the area A crawlable, correctly formatted address on your website 29 / 39 Target group means All the marketing staff All employees Sales representatives Short-listed group Group of people likely to buy the identified product 30 / 39 Indirect marketing means______ Marketing by non-sales persons Advertisement Market survey All of these Market research 31 / 39 Effective communication is Not required if demand exceeds supply All of these None of these Good vocabulary A sine-qua-non for marketing 32 / 39 Prior to the Industrial Revolution, selling was no problem and no sales team is required because None of these People don’t want to sell anything Small-scale enterprises dominated the economic scene People was not a subject then Marketing was not a subject then 33 / 39 Which form of redirect/meta tag will transfer the most authority to the directed page? 301 302 Canonical 34 / 39 Relationship marketing means All of these Cross-selling Selling to relatives After sales service Selling by relatives 35 / 39 Which query will give the list of web pages indexed by a particular search engine on the given domain webpage:http://www.websitename.com link:http://www.websitename.com site:http://www.websitename.com list:http://www.websitename.com 36 / 39 Lead generation is_______ A pre-sales function A function of the manufacturing department A post sales function All of these A function of the customer 37 / 39 Full form of DSA is___________ None of the above Direct Selling Agency Delivery Staff Agency Driving Sales Ahead Distributors and Supply Agency 38 / 39 The number of characters recommended for Title Tag? 100 70 120 250 39 / 39 What does the term “fat head” refer to? A really mean marketer Search phrases equal to or under two words in length Search phrases over two words in length 0%
