Digital Marketing Important Points to Remember. No cell phones or other secondary devices in the room or test area Your desk/table must be clear or any materials except your test-taking device No one else can be in the room with you No talking No dual screens/monitors No use of additional applications or internet 1 / 39 For successful marketing_____ Only back office persons sell Only the salesperson sells Only finance department sells The whole organization sales Only front office persons sell 2 / 39 Target group means Group of people likely to buy the identified product All the marketing staff All employees Sales representatives Short-listed group 3 / 39 Cross selling means Selling across territories One salesman selling to another salesman Selling across countries All of these Selling additional products to existing customers 4 / 39 Which form of redirect/meta tag will transfer the most authority to the directed page? 301 302 Canonical 5 / 39 What is the term for Optimization strategies that are in an unknown area of reputability? Shady hat techniques Orange hat techniques Blue hat techniques Grey hat techniques 6 / 39 Modern styles of marketing are____________ E-mails Web marketing All of these Telemarketing Advertisement on the net 7 / 39 Which query will give the list of web pages indexed by a particular search engine on the given domain webpage:http://www.websitename.com list:http://www.websitename.com link:http://www.websitename.com site:http://www.websitename.com 8 / 39 Prior to the Industrial Revolution, selling was no problem and no sales team is required because Marketing was not a subject then People was not a subject then Small-scale enterprises dominated the economic scene People don’t want to sell anything None of these 9 / 39 Marketing can be attractive if Salesman are attractive Customers are attractive None of these All of these More customers are attracted 10 / 39 Which of these factors will affect your ranking for local-focused queries? The location of your website’s server A crawlable, correctly formatted address on your website The number of Facebook fans you have in the area 11 / 39 Which of the following search engines offers a list of the top 50 most searched keywords? AOL Lycos Google Yahoo 12 / 39 A Hallway Page is used to: Guides people navigate to different Doorway Pages Organizes the Doorway Pages Enables search engine bots to index the Doorway Pages Attract visitors straight onto the Hallway Page from the search engines 13 / 39 What does the term “fat head” refer to? A really mean marketer Search phrases over two words in length Search phrases equal to or under two words in length 14 / 39 Cross-selling means___________ Selling to friends Selling with a cross face Cross country marketing Selling to employees Selling other products to existing customers 15 / 39 Which of the following tactics can harm your search rankings? Adding navigation links to your page’s template Using text that is the same color as your page’s background Linking to your site from other websites 16 / 39 Closing the sale means Successful completion of a call Close down marketing functions Stop selling All of these None of these 17 / 39 Short term planning focuses on Both (1) and (3) Long term objectives Specific Goals None of these Functional Plans 18 / 39 Which statement from the below options are true when it comes to RSS? It is a Linux technology This is Realtime streamlined syndication It is an XML form Displaying static information 19 / 39 Customization means After-sales service None of these Good customer service Bad customer service Products for specific customers 20 / 39 Web marketing involves Browsing the yellow page Web advertisements Selling websites E-mail chatting Door-to-door marketing 21 / 39 In online marketing, there is____________ Guarantee Exchange is the core of marketing No exchange None of these Only warranty 22 / 39 Financial inclusion means________ Opening Accounts of HNI’s Opening accounts of Finance companies Opening Accounts of NRI’s Opening Accounts of Underprivileged Persons Financial Analysis of Balance Sheet Figures 23 / 39 “Outsourcing” means service rendered by_______ Employees, other than the sales persons Marketing department Outside agencies Other departments of the company 24 / 39 Full form of DSA is___________ Delivery Staff Agency Distributors and Supply Agency None of the above Direct Selling Agency Driving Sales Ahead 25 / 39 Digital Marketing is the same as Website designing Door-to-door marketing Road shows Cross-selling Online marketing 26 / 39 The sequence of a sales process is____________ Lead generation, call, presentation & sale Presentation, Lead generation, Sale & Call There is no sequence required Lead generation, Call, Sale & Presentation Sale, presentation, Lead generation & call 27 / 39 What website provides details of search-engine-specific HTML markup that all major engines have agreed upon? Marup.net Searchmark.com Schema.org 28 / 39 Relationship marketing means After sales service Selling to relatives All of these Selling by relatives Cross-selling 29 / 39 Effective communication is None of these All of these A sine-qua-non for marketing Good vocabulary Not required if demand exceeds supply 30 / 39 For sustained relationship with the buyer, one of the following is necessary. Empathy Understanding Consistency Continuity 31 / 39 The target group for Home Loans are Salaried person All of these Individuals Businessman Professionals 32 / 39 Lead generation is_______ A pre-sales function All of these A function of the customer A post sales function A function of the manufacturing department 33 / 39 Indirect marketing means______ All of these Market survey Market research Marketing by non-sales persons Advertisement 34 / 39 Which on-page element carries the most weight for SEO? The meta keywords tag The title tag The headers (H1, H2, H3, etc) 35 / 39 All of theseQ.12. In modern day marketing, the benefit of selling extend to ____________ Only after sales services Only products and service None of these Life long relationship with the buyer All of these 36 / 39 ‘Customization’ means__________ None of these A selling process Customers selling goods Tailor-made products for each customer Tailor-made products for each staff 37 / 39 What are the names of the three latest and largest algorithm updates Google has released? Venice, Pippa, Orca Vince, Panda, Penguin Chrome, Bluesteel, Titan 38 / 39 The meaning of digital marketing is All of these Selling digital goods Selling through internet Selling calculators None of these 39 / 39 The number of characters recommended for Title Tag? 250 120 100 70 0%