Digital Marketing Important Points to Remember. No cell phones or other secondary devices in the room or test area Your desk/table must be clear or any materials except your test-taking device No one else can be in the room with you No talking No dual screens/monitors No use of additional applications or internet 1 / 39 What does the term “fat head” refer to? A really mean marketer Search phrases over two words in length Search phrases equal to or under two words in length 2 / 39 Target group means Sales representatives Group of people likely to buy the identified product All employees Short-listed group All the marketing staff 3 / 39 Financial inclusion means________ Opening accounts of Finance companies Opening Accounts of Underprivileged Persons Financial Analysis of Balance Sheet Figures Opening Accounts of HNI’s Opening Accounts of NRI’s 4 / 39 Which of these factors will affect your ranking for local-focused queries? The location of your website’s server A crawlable, correctly formatted address on your website The number of Facebook fans you have in the area 5 / 39 Relationship marketing means Selling to relatives Selling by relatives Cross-selling After sales service All of these 6 / 39 Which query will give the list of web pages indexed by a particular search engine on the given domain site:http://www.websitename.com link:http://www.websitename.com webpage:http://www.websitename.com list:http://www.websitename.com 7 / 39 Which of the following search engines offers a list of the top 50 most searched keywords? AOL Lycos Google Yahoo 8 / 39 In online marketing, there is____________ Guarantee Exchange is the core of marketing Only warranty No exchange None of these 9 / 39 Which of the following tactics can harm your search rankings? Linking to your site from other websites Adding navigation links to your page’s template Using text that is the same color as your page’s background 10 / 39 Which form of redirect/meta tag will transfer the most authority to the directed page? 302 Canonical 301 11 / 39 The number of characters recommended for Title Tag? 120 250 100 70 12 / 39 Which on-page element carries the most weight for SEO? The headers (H1, H2, H3, etc) The title tag The meta keywords tag 13 / 39 Digital Marketing is the same as Road shows Online marketing Cross-selling Door-to-door marketing Website designing 14 / 39 Which statement from the below options are true when it comes to RSS? Displaying static information It is an XML form It is a Linux technology This is Realtime streamlined syndication 15 / 39 Web marketing involves Browsing the yellow page Door-to-door marketing Web advertisements Selling websites E-mail chatting 16 / 39 ‘Customization’ means__________ Customers selling goods Tailor-made products for each customer A selling process None of these Tailor-made products for each staff 17 / 39 Cross-selling means___________ Selling other products to existing customers Selling with a cross face Cross country marketing Selling to employees Selling to friends 18 / 39 The meaning of digital marketing is Selling digital goods All of these None of these Selling through internet Selling calculators 19 / 39 For sustained relationship with the buyer, one of the following is necessary. Continuity Consistency Empathy Understanding 20 / 39 What is the term for Optimization strategies that are in an unknown area of reputability? Shady hat techniques Blue hat techniques Orange hat techniques Grey hat techniques 21 / 39 The target group for Home Loans are All of these Salaried person Businessman Individuals Professionals 22 / 39 Effective communication is Not required if demand exceeds supply A sine-qua-non for marketing All of these Good vocabulary None of these 23 / 39 A Hallway Page is used to: Enables search engine bots to index the Doorway Pages Attract visitors straight onto the Hallway Page from the search engines Guides people navigate to different Doorway Pages Organizes the Doorway Pages 24 / 39 The sequence of a sales process is____________ There is no sequence required Sale, presentation, Lead generation & call Presentation, Lead generation, Sale & Call Lead generation, call, presentation & sale Lead generation, Call, Sale & Presentation 25 / 39 Full form of DSA is___________ Direct Selling Agency Driving Sales Ahead Distributors and Supply Agency None of the above Delivery Staff Agency 26 / 39 Lead generation is_______ A function of the customer All of these A pre-sales function A function of the manufacturing department A post sales function 27 / 39 Modern styles of marketing are____________ E-mails All of these Advertisement on the net Telemarketing Web marketing 28 / 39 For successful marketing_____ Only finance department sells The whole organization sales Only front office persons sell Only back office persons sell Only the salesperson sells 29 / 39 Customization means Good customer service None of these Bad customer service Products for specific customers After-sales service 30 / 39 Indirect marketing means______ Marketing by non-sales persons All of these Market research Advertisement Market survey 31 / 39 Marketing can be attractive if All of these Salesman are attractive None of these More customers are attracted Customers are attractive 32 / 39 “Outsourcing” means service rendered by_______ Marketing department Outside agencies Employees, other than the sales persons Other departments of the company 33 / 39 What are the names of the three latest and largest algorithm updates Google has released? Chrome, Bluesteel, Titan Venice, Pippa, Orca Vince, Panda, Penguin 34 / 39 Closing the sale means Close down marketing functions None of these Successful completion of a call Stop selling All of these 35 / 39 Cross selling means Selling across territories Selling across countries All of these Selling additional products to existing customers One salesman selling to another salesman 36 / 39 Prior to the Industrial Revolution, selling was no problem and no sales team is required because None of these People don’t want to sell anything Marketing was not a subject then Small-scale enterprises dominated the economic scene People was not a subject then 37 / 39 What website provides details of search-engine-specific HTML markup that all major engines have agreed upon? Marup.net Searchmark.com Schema.org 38 / 39 Short term planning focuses on Specific Goals Long term objectives Functional Plans Both (1) and (3) None of these 39 / 39 All of theseQ.12. In modern day marketing, the benefit of selling extend to ____________ Only products and service Life long relationship with the buyer Only after sales services All of these None of these 0%
